The Rich Sugar Mummy mission statement was updated in 2018, and is proudly displayed at the entrance to our newsroom, and embossed on the walls of our main editorial discussion space.

We aim to be the best and most trusted place for news. Made by people who dare to challenge. Made for people who want clarity in an uncertain world. We take you to the heart of the stories that shape our world.

These are our core values:

:: We are bold

:: We are rebellious

:: We have a competitive spirit that drives us to be first and best

:: We earn trust by behaving with integrity

:: We are pioneers and innovators

:: We celebrate success together

:: We put people at the centre of everything

We report on a broad range of stories in the UK and around the world, putting people are the centre of our storytelling.

Ethics policy

We believe that our reputation as a news organisation is our most valuable asset, so it is vital that our journalism is always of the highest quality.

Whether watching on television and catch up services, listening to bulletins or podcasts on radio, or reading our apps and web services, anyone consuming Rich Sugar   have confidence that their news is from a credible and reliable source.

Journalism in the World  has never been under greater scrutiny, and that's why every journalist working for Rich Sugar Mummy must understand the legal and regulatory framework in which we operate and our own in-house guidelines and practices.

We know that social media plays an increasingly important role in our daily working lives and it is important that we apply the same standards to all of our content on whichever platform we share it.

To support these principles we have published clear editorial guidelines here.